Frequently Asked Questions

THE SPONSORSHIP/ PARTNERSHIP

Partnership / Sponsorship Overview and Objective
Through deliberate partnerships, we are launching an organization and a premier summit that leverages the knowledge, influence, and resources of the major financial institutions, insurance agencies, and estate planning advisors in order to inspire, educate and build Black wealth, economic might for our families and our communities while chipping away at the closing the racial wealth gap.
Execution Strategy
By curating a virtual summit that provides break-out sessions where [Sponsor] can inspire, educate, and engaged with existing and future Black business owners on matters related to entrepreneurship, Wealth Management and Business Banking concerns. Sessions will be recorded for on-demand view post-summit.
Sponsorship Tiers
See Sponsorship Tiers
Additional Sponsors
We have received sponsorship commitments from Morgan Stanley, JP Morgan Chase, Raymond James, and Equifax as of January 24, 2021. Morgan Stanley is one of the founding sponsors with 250k committed
Duration
This partnership is specific for the event to be held October 20 – 22, 2021.
Ticket Pricing
  • $149 Early Bird
  • 199 Regular Admission
  • Goal 500 Conference Tickets

THE TARGET + BRAND

Target Audience

Messaging on the BWS website, social media channels, and across all digital and traditional media will position BWS as a credible financial source for Black people at every stage of wealth development:

  • From the recent college grad who is just setting out on their wealth journey and is faced with paying down school loans and buying that first stock
  • To the mid-career professional who owns their home and concurrently balances the demands of pulling multiple children through college
  • To the 55+ demographic that is 10 years from retirement and looking for a strategy that will enable them to sprint to the finish.

In other words, BWS will focus on the segment of the Black population that understands building wealth is essential and has a thirst for knowledge presented through a colorized prism that they can relate to.

The BWS target audience is the Black community. Household income of $35K to over $200K, with an average being $80K.

Brand Evaluation

BWS is a nascent brand, and our team is taking a quantitative approach from inception. Google analytic tracking will measure website traffic. Inquiry forms will enable communication based on interest. Contact forms will build a segmented audience and ensure optimal engagement. Paid ads and organic posts will disseminate curated information supplied by a carefully selected group of financial partners.

Social Footprint

We are evaluating 4 leading marketing and public relations firms with a track record, following and experience marketing and engaging our target audience. Our selected marketing and public relations partner will assist us with building awareness and engagement for the event.

THE BENEFIT

Sponsor Benefit

Black Wealth Creation and Entrepreneurship is the primary focus of BWS and its target audience. The BWS summit will bring together a target audience for sponsors to engage with for the purpose of discussing matters that algin with your commitment to entrepreneurship, enhancing financial literacy, exposing attendees to wealth advisors and generate leads that to enhance pipeline for your company

The BWS summit is designed to directly address contributing to close the racial wealth gap. Other conferences and organization’s focus primarily on career development, politics, entertainment, and social matters, therefore making your objectives secondary.

WHAT SUCCESS LOOKS LIKE

Big Picture Success

Participant Goal: 500 attendees (Virtual)
Premier Partnerships: Financial Services Industry, Allies and Kindred Sponsorships to sustain a shared purpose of closing the racial wealth gap.

Measurement + KPIs

Over the next 12 months BWS will focus on achieving the following goals:

  • Social Media: Reach a minimum of 500,000 people via Facebook and Instagram
  • Email: Grow the BWS email database to 10,000 contacts
  • The Conference: Secure at least 500 Virtual and In-Person attendees at the inaugural event
  • Social Footprint: Establish BWS as a credible voice on both Facebook and Instagram
  • Education: Host 4 – 6 Virtual webinars on Various Financial Topics

MARKETING

What support is needed from your marketing team?

The BWS could benefit from your PR and marketing capabilities in social media, celebrity engagement and email awareness campaigns to inform and engage their community of Black customers about the BWS event.

Will you need Social Media?

We would appreciate coordinating with our social media team for social media postings and videos before, during and after the event. We believe that combining social media efforts will benefit both parties and improve upon our mutual success.

SPONSORSHIP TIERS

INDUSTRY SPONSORSHIP: 250K

BRAND ENGAGEMENT

  • Brand featured on all communication related to the Specific Track of Choice
  • Brand featured on all event communication & media
  • Brand featured on BWS website with link to company site
  • Brand featured on BWS mobile app
  • Option to send a one-pager communication or equivalent to attendees
  • Option to show 2-minute video in main tent
  • Exclusive 10×20 booth space at the event
  • Featured on all BWS social media
  • Opening reception remarks
  • Main Tent Speaking opportunity; subject matter must align with conference objectives
  • Closing conference remarks
  • Feature in Digital Program Booklet
  • Opportunity to provide attendee swag
  • Host a networking Lounge for event attendees
  • Session Level Speaking Opportunity

PROGRAMMING

  • Participate on the wealth management track program development committee
  • Session level speaking opportunity

DELEGATES

  • 20 Complimentary conference access passes
  • 40 Complimentary conference virtual access passes
  • 10 Complimentary VIP Reception Access Passes

ATTENDEES

  • Pre & Post Attendee listing
INDUSTRY SPONSORSHIP: 200K

BRAND ENGAGEMENT

  • Brand featured on all event communication & media
  • Brand featured on BWS website with link to company site
  • Brand featured on BWS mobile app
  • Option to send a one-pager communication or equivalent to attendees Exclusive 10×20 booth space at the event
  • Featured on all BWS social media
  • Main Tent Speaking opportunity; subject matter must align with conference objectives
  • Feature in Digital Program Booklet
  • Opportunity to provide attendee swag
  • Host a networking Lounge for event attendees Session level speaking opportunity

PROGRAMMING

  • Participate on the wealth management track program development committee
  • Session level speaking opportunity

DELEGATES

  • 15 Complimentary conference access passes
  • 30 Complimentary conference virtual access passes
  • 10 Complimentary VIP Reception Access Passes

ATTENDEES

  • Pre & Post Attendee listing
INDUSTRY SPONSORSHIP: 100K

BRAND ENGAGEMENT

  • Brand featured on BWS website with link to company site
  • Brand featured on BWS mobile app
  • Option to send a one-pager communication or equivalent to attendees
  • Exclusive 10×20 booth space at the event
  • Featured on all BWS social media
  • Main Tent Speaking opportunity; subject matter must align with conference objectives
  • Feature in Digital Program Booklet Opportunity to provide attendee swag Session level speaking opportunity

PROGRAMMING

  • Participate on the wealth management track program development committee
  • Session level speaking opportunity

DELEGATES

  • 15 Complimentary conference access passes
  • 20 Complimentary conference virtual access passes
  • 5 Complimentary VIP Reception Access Passes

ATTENDEES

  • Attendee listing for 1/3 of sessions
ALLY SPONSORSHIP: 75K

BRAND ENGAGEMENT

  • Brand featured on all event communication & media
  • Brand featured on BWS website with link to company site
  • Brand featured on BWS mobile app
  • Featured on all BWS social media
  • Feature in Digital Program Booklet
  • Session level speaking opportunity

DELEGATES

  • 10 Complimentary conference access passes
  • 20 Complimentary conference virtual access passes
  • 5 Complimentary VIP Reception Access Passes
ALLY SPONSORSHIP: 50K

BRAND ENGAGEMENT

  • Brand featured on all event communication & media
  • Brand featured on BWS website with link to company site
  • Featured on all BWS social media
  • Session level speaking opportunity

DELEGATES

  • 6 Complimentary conference access passes
  • 12 Complimentary conference virtual access passes
  • 3 Complimentary VIP Reception Access Passes
ALLY SPONSORSHIP: 25K

BRAND ENGAGEMENT

  • Brand featured on all event communication & media
  • Brand featured on BWS website with link to company site
  • Featured on all BWS social media
  • Session level speaking opportunity

DELEGATES

  • 4 Complimentary conference access passes
  • 8 Complimentary conference virtual access passes
  • 2 Complimentary VIP Reception Access Passes
KINDRED SPONSORSHIP: 5K

BRAND ENGAGEMENT

  • Brand featured on BWS website with link to company site (if applicable)
  • Featured on all BWS social media

DELEGATES

  • 6 Complimentary conference access passes
  • 1 Complimentary conference virtual access passes
  • 1 Complimentary VIP Reception Access Passes
KINDRED SPONSORSHIP: 3K

BRAND ENGAGEMENT

  • Brand featured on BWS website with link to company site (if applicable)
  • Featured on all BWS social media

DELEGATES

  • 4 Complimentary conference access passes
  • 1 Complimentary conference virtual access passes
  • 1 Complimentary VIP Reception Access Passes
KINDRED SPONSORSHIP: 1K

BRAND ENGAGEMENT

  • Brand featured on BWS website with link to company site (if applicable)

DELEGATES

  • 2 Complimentary conference access passes
  • 1 Complimentary conference virtual access passes
  • 1 Complimentary VIP Reception Access Passes

Thank you for your interest in partnership with the Black Wealth Summit.
Please reach out to our development office @ sponsorship@blackwealthsummit.com
to collaborate with us as we work to deliver common sense educational experiences
designed to sustainably advance Black Wealth.

Be a part of this transformational legacy-defining experience

Copyright 2020. The Black Wealth Summit. All Rights Reserved.

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